During its last quarterly results, M6 had not dodged the subject.
Yes, the TV advertising market should return to 2019 levels this year. But this will be done
"despite"
the difficulties of the automotive industry, which has been hit hard by the shortage of semiconductors.
The latest figures from Kantar are also enough to give the bosses of the TV networks a cold sweat.
Read also
Automotive suppliers are gradually recovering from the crisis
In October, gross advertising investments in the automotive sector fell by 19% in television and 29% in radio.
“This represents 36 million euros gross less for TV media and 24.3 million euros gross less for radio.
That is to say a total of 60.3 million for these two media ”,
details Florence Doré, Marketing & Communication Director France of Kantar media division.
“There is a significant drop. Some advertisers cancel everything, others sharply reduce their budget, ”
notes the president of the management of a TV group.
What a car manufacturer confirms:
“We
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