ROME - Food sales on the net are now flying, a custom that will fully involve even the Christmas tables. For 41% of Italians, in fact, it is the easiest choice to organize dinner on 24th December and lunch on 25th December. This is what emerges from a Food & Grocery survey [commissioned by PayPal, according to which 90% of respondents bought food online in 2021. Home delivery represented 83% of cases, a method that allows 80 % to choose sustainable and environmentally friendly products, 64% to have access to a greater variety of organic foods. Among the main obstacles to buying on the grocery network is the emotional factor, given that 89% of respondents do not do it because they like it very much 'see the food before deciding whether to buy it ', and the quality with 78% are concerned about the freshness of the products. Particular attention is given to the economic aspect, with 73% of respondents preferring to concentrate their needs in a single order to reduce delivery costs. Convenience is another key factor for 43%, who do not feel comfortable shopping in a crowd; while 68% of Italians said that buying food online helps save time.Convenience is another key factor for 43%, who do not feel comfortable shopping in a crowd; while 68% of Italians said that buying food online helps save time.Convenience is another key factor for 43%, who do not feel comfortable shopping in a crowd; while 68% of Italians said that buying food online helps save time.
"Consumer values are an important driver in the hybrid purchasing model", says the director of Paypal Italy, Maria Teresa Minotti, "by attending online and physical stores, consumers can find products that best meet their values as to sustainability, organic produce or locally sourced food. We can expect to see an increase in digital wallets and mobile payments such as PayPal, which are advancing in the food and many other sectors as security and trust have become essential elements. " .
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