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Number 1 in the app charts: Hype about Kaufland - but many are dissatisfied

2021-11-09T16:31:38.108Z


Kaufland achieved top positions in the app stores with its new app and bravely held onto the top places. But some customers are probably not enthusiastic.


Kaufland achieved top positions in the app stores with its new app and bravely held onto the top places.

But some customers are probably not enthusiastic.

The Neckarsulm food retailer Kaufland * keeps making headlines - and it's not always good for the company.

For example, Kaufland recently had to recall noodles because they contained broken glass * - but there are often funny campaigns, such as trainee recruitment with the help of TikTok stars *.

This time, however, it's all about the success of the new Kaufland app.

This is reported by

echo24.de

* now.

Because the new, free Kaufland app * has been at the top of the app charts for days - both in the Apple and in the Google Playstore and, according to

chip.de

, it does this

for a specific reason: “Behind the run The Kaufland app has a simple but ingenious marketing strategy, ”explains the online magazine.

It offers customers discount campaigns, coupons, competitions and loyalty points as part of the newly introduced Kauflandcard.

Kaufland: New digital customer card causes a stir - customers are dissatisfied

This customer card can also be picked up in the traditional way at the Kaufland branch, but it can also be requested digitally directly in the app.

In the app, however, the digital Kauflandcard offers other advantages - such as digital receipts, which are then no longer printed out, but sent directly to the app.

In the Google Play Store, the Kaufland app is unbeaten at the top - it has already been downloaded over 5 million times.

The Kaufland app has not yet reached the top in the Apple app store, but it is already on the podium between second and third place.

Kaufland: New customer card now available digitally - some customers have problems

However, some customers have so far been very dissatisfied with the new digital Kauflandcard. Because apparently the program still has some teething problems. For example, a Kaufland customer writes on Facebook that she simply cannot register for the customer card.

"My e-mail address is not recognized or not accepted, so nothing goes on"

, the lady is annoyed. However, this customer is probably about registering on the PC and not in the app. The Kaufland customer writes that she cannot use this because she does not have a smartphone.

And the lady doesn't seem to be alone with that. Another customer also writes that he simply doesn't get any further with the registration on the PC. Instead, both would like a “real” Kaufland card that you can carry with you in your wallet. But Kaufland also has a suitable answer to this - the card can also easily be issued in person at the branch. There is no perfect solution to the problem of registering in the browser, but at least the Kaufland customer service team clarifies: In the Edge browser, registration runs normally, only the Firefox browser has problems with the form.

However, there are also many positive voices from Kaufland customers.

One customer writes on Facebook:

“We have waited a long time for this and think the idea is great.”

Another customer is happy:

“A really great thing.

I've already tried it and I'm thrilled. ”

The previous reviews in the Google Playstore speak volumes: four out of five possible stars have been given by app users so far - a result that is impressive.

*

echo24.de

is an offer from IPPEN.MEDIA.

Source: merkur

All life articles on 2021-11-09

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