"Almost two-thirds of the losses recorded during the health crisis in 2020 in the communication market will be erased at the end of this year",
insists Xavier Guillon, general manager of France Pub.
The French advertising sector is accelerating its recovery over the first nine months of 2021, driven by investments in television and digital media (search, display, social networks and other levers).
Net advertising revenue from all media amounted to 10.3 billion euros, up 17.6% over one year and 5.1% compared to the same period in 2019, reveals the Barometer unified advertising market (Bump) released Tuesday.
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More than half of the investments are directed towards digital.
With 5.337 billion euros in revenue from January to September 2021, digital advertising is up 18.3% year on year and 26.3% compared to 2019, according to the study presented by Irep, France Pub and Kantar Media.
"Digitization
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