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Universal Music creates from scratch a virtual group made up of cryptoassets

2021-11-12T19:44:26.803Z


ANALYSIS - The label is based on NFTs, virtual assets, which are currently very popular. Creating imaginary characters and turning them into singing stars: From Japanese Hatsune Miku to British group Gorillaz, the concept of virtual artists is nothing new to the music industry. But Universal Music has just taken this notion a few notches further by adding a fashionable term: NFTs, or virtual assets (a drawing, a video, a 3D object) which can be bought and resold in the deed of ownersh


Creating imaginary characters and turning them into singing stars: From Japanese Hatsune Miku to British group Gorillaz, the concept of virtual artists is nothing new to the music industry.

But Universal Music has just taken this notion a few notches further by adding a fashionable term: NFTs, or virtual assets (a drawing, a video, a 3D object) which can be bought and resold in the deed of ownership. hoping to make a nice added value

(our photo).

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One of Universal Music's labels, 10:22 PM, has just announced the birth of the virtual group Kingship, whose four (imaginary) members come from the collection of NFT Bored Ape Yacht Club - more than 10,000 Unique designs of monkeys that have sold for over $ 500 million from crypto-asset investors.

One of them, Jimmy McNelis, owns the four NFTs selected by Universal to compose Kingship.

These drawings will be modeled

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Source: lefigaro

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