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Black Friday and Cyber ​​Monday: dates, origins, offers - everything about the action days from the USA

2021-11-14T19:09:25.790Z


On days like Black Friday and Cyber ​​Monday, consumers can look forward to discounts. But where is the origin of the actions and when do they take place?


On days like Black Friday and Cyber ​​Monday, consumers can look forward to discounts.

But where is the origin of the actions and when do they take place?

Action days like

Black Friday

or

Cyber ​​Monday

have become indispensable in Germany.

Every year just before Christmas,

banners and lettering

appear in shop windows and

online shops

, with which

retailers

advertise

their

discounts

.

And

customers

use the

offers

-

often without thinking about whether the supposed

bargain is

actually that cheap.

But where do the two

days of action come

from?

And what can consumers expect?

Black Friday 2021: Apple probably brought him to Germany

The

Black Friday

is originally from the

United States

.

It is the bridge Friday after Thanksgiving, an important holiday there.

Many

Americans

take the day off.

For the

dealer

a chance to

revenue

boost.

Since the Christmas season is approaching, many people are already looking for gifts, they will receive their Christmas bonus a little later and are probably less economical in general.

Even if the importance of the

day

of

action is

now according to the

Handelsblatt

decreases, the highest sales of the whole year are generated on the day since 2005.

+

Bargain hunt on "Black Friday": What customers should look out for when shopping.

© Hayoung Jeon / dpa

In

Germany

there has probably been something similar since 2006, like

Focus

explained.

Back then, Apple lured customers with a time-bound

discount

to sell more iPods.

At that time, however, the day was not yet called "

Black Friday

"

Black Friday 2021: where do the name and brand come from?

According to

Chip

, you can

find out where the name "

Black Friday

" comes from

various theories.

One relates to the

black numbers

that

companies

can write

thanks to

discounts

.

Another explanation is that after the day, the dealers have to count so much money that they have black hands.

According to a third theory, "

Black Friday

" should go back to "

Black Friday

" October 25, 1929.

Due to an enormous

economic boom

, the Dow Jones had quintupled within eight years, as

bpb.de

explains.

More and more people invested more and more money in the

stock market

.

Many used loans for this.

The

economic upswing

stopped, but investors continued to invest - until the market was out of whack and panic arose.

A chain reaction caused investors to sell at a loss.

The

speculative

bubble burst.

The day passed as a dark chapter in the

US economy

into the story.

For a

long time there was also a lack of clarity

about the brand “

Black Friday”

.

According to

meedia.de,

some brands were warned because they integrated the term “

Black Friday

” into their marketing strategy.

A company from Hong Kong had already secured the trademark rights in Germany in 2013.

The Austrian

Black Friday

GmbH had secured rights there and claimed the sole right to issue licenses.

After several companies had applied for the entry to be deleted, the Federal Patent Court released the “

Black Friday

brand

for advertising.

Origin Cyber ​​Monday

Even the

Cyber Monday

has its roots in the

United States

.

Since

Black Friday

originally played a role in stationary and offline retail,

online retail launched

its own discount day:

Cyber ​​Monday

on the Monday after

Black Friday

.

Cyber

is an English part of the word that refers to the virtual world.

In the meantime, however, the

offers are

neither

limited

to these two retail areas, nor to these two days.

Many

companies

, whether online or offline,

announce an entire

Black Friday

week, according to

spiegel.de

, the campaigns are

sometimes even extended to several weeks, roughly until just before Christmas.

Black Friday and Cyber ​​Monday 2021: Can you really save on those days?

From electronics to fashion - retailers advertise on

Black Friday

and

Cyber ​​Monday

with discounts of up to 50, sometimes even 90 percent.

But the

consumer advice centers

have already warned consumers about fake offers.

For example, some

sellers use

the manufacturer's higher “recommended retail price”

as a comparison to the

reduced price

.

Tricks like time-

limited deals

are also used.

It is therefore recommended to follow the price development in the days before.

* Merkur.de is part of the nationwide Ippen-Digital editors network.

List of rubric lists: © Hayoung Jeon / dpa

Source: merkur

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