On days like Black Friday and Cyber Monday, consumers can look forward to discounts.
But where is the origin of the actions and when do they take place?
Action days like
Black Friday
or
Cyber Monday
have become indispensable in Germany.
Every year just before Christmas,
banners and lettering
appear in shop windows and
online shops
, with which
retailers
advertise
their
discounts
.
And
customers
use the
offers
-
often without thinking about whether the supposed
bargain is
actually that cheap.
But where do the two
days of action come
from?
And what can consumers expect?
Black Friday 2021: Apple probably brought him to Germany
The
Black Friday
is originally from the
United States
.
It is the bridge Friday after Thanksgiving, an important holiday there.
Many
Americans
take the day off.
For the
dealer
a chance to
revenue
boost.
Since the Christmas season is approaching, many people are already looking for gifts, they will receive their Christmas bonus a little later and are probably less economical in general.
Even if the importance of the
day
of
action is
now according to the
Handelsblatt
decreases, the highest sales of the whole year are generated on the day since 2005.
+
Bargain hunt on "Black Friday": What customers should look out for when shopping.
© Hayoung Jeon / dpa
In
Germany
there has probably been something similar since 2006, like
Focus
explained.
Back then, Apple lured customers with a time-bound
discount
to sell more iPods.
At that time, however, the day was not yet called "
Black Friday
"
Black Friday 2021: where do the name and brand come from?
According to
Chip
, you can
find out where the name "
Black Friday
" comes from
various theories.
One relates to the
black numbers
that
companies
can write
thanks to
discounts
.
Another explanation is that after the day, the dealers have to count so much money that they have black hands.
According to a third theory, "
Black Friday
" should go back to "
Black Friday
" October 25, 1929.
Due to an enormous
economic boom
, the Dow Jones had quintupled within eight years, as
bpb.de
explains.
More and more people invested more and more money in the
stock market
.
Many used loans for this.
The
economic upswing
stopped, but investors continued to invest - until the market was out of whack and panic arose.
A chain reaction caused investors to sell at a loss.
The
speculative
bubble burst.
The day passed as a dark chapter in the
US economy
into the story.
For a
long time there was also a lack of clarity
about the brand “
Black Friday”
.
According to
meedia.de,
some brands were warned because they integrated the term “
Black Friday
” into their marketing strategy.
A company from Hong Kong had already secured the trademark rights in Germany in 2013.
The Austrian
Black Friday
GmbH had secured rights there and claimed the sole right to issue licenses.
After several companies had applied for the entry to be deleted, the Federal Patent Court released the “
Black Friday
”
brand
for advertising.
Origin Cyber Monday
Even the
Cyber Monday
has its roots in the
United States
.
Since
Black Friday
originally played a role in stationary and offline retail,
online retail launched
its own discount day:
Cyber Monday
on the Monday after
Black Friday
.
Cyber
is an English part of the word that refers to the virtual world.
In the meantime, however, the
offers are
neither
limited
to these two retail areas, nor to these two days.
Many
companies
, whether online or offline,
announce an entire
Black Friday
week, according to
spiegel.de
, the campaigns are
sometimes even extended to several weeks, roughly until just before Christmas.
Black Friday and Cyber Monday 2021: Can you really save on those days?
From electronics to fashion - retailers advertise on
Black Friday
and
Cyber Monday
with discounts of up to 50, sometimes even 90 percent.
But the
consumer advice centers
have already warned consumers about fake offers.
For example, some
sellers use
the manufacturer's higher “recommended retail price”
as a comparison to the
reduced price
.
Tricks like time-
limited deals
are also used.
It is therefore recommended to follow the price development in the days before.
* Merkur.de is part of the nationwide Ippen-Digital editors network.
List of rubric lists: © Hayoung Jeon / dpa