Nobody would have thought that a penny advertisement in the run-up to Christmas would cause tears and spark criticism of the government.
Munich - The fourth corona wave is sweeping across Germany.
The incidences and hospital numbers are enormously high.
Far-reaching measures are discussed.
Whether 2G, 3G + or 1G - everything seems to be possible at the moment.
The Penny supermarket chain has now produced a promotional video that affects many people.
And the anger at the government increases.
Penny is playing with something that speaks to many from the soul: Corona stole the wild youth of many young adults.
For one and a half years there have been enormous restrictions and prohibitions in the time of life in which one has positive and negative experiences en masse.
Graduation, first parties, love, heartbreak, trips abroad, alcohol - Penny incorporates all of these typical scenarios into the commercial.
A young man asks his mother what she wants for Christmas.
And the mother pulls out and describes in detail that the son should experience all the ups and downs of growing up.
Penny commercial touches the feelings of all viewers: "I have tears in my eyes"
Customers or viewers who saw the promotional video are blown away by the idea.
Emotional comments pile up on YouTube.
“I have tears in my eyes right now.
I've never been so touched by a commercial ”, and:“ I'm sitting here in tears!
My son has just turned 18 and actually has so many plans ”, or:“ I'm flat, respect ”, it says.
"This clip expresses everything that makes life so unique and these moments are missing forever because of the pandemic," or "I've never seen a better commercial," some confess.
Hardly any negative feedback is given: “WTF ?!
What a blatant spot.
I'm close to tears. "
Penny commercial: politicians come under fire
To be fair, it should also be mentioned that Penny has little to lose as a discount grocery store. The supermarket chain can act without responsibility or influence on the political orientation. And that is precisely why the federal government is being attacked sharply. “What's going on, Jens Spahn, Steffen Seibert? A supermarket chain is making the spot that I actually want to see before the news, together with a vaccination call, ”writes a university lecturer.
“When a supermarket chain understands the situation of a generation better than large parts of politics do,” a journalist posts on Twitter.
Many see more advertising for the children in the spot than the government would have made in a pandemic a year and a half.
The topic of children and the pandemic will continue to boil, especially in the winter months, if balanced solutions for young people are not found.
So-called Leberkäs parties are currently on everyone's lips in Bavaria, where young people are said to be infected voluntarily so that they can henceforth belong to the 2G group as recovered, according to the allegation.
A "completely perverse trend".
Penny has also made some negative headlines in the past.
A customer mercilessly settled with the chain.
A slogan also made customers angry.
(ank)
