The consumer backlash for vinyl is overheating the entire music industry.
Now that the decks are running at full speed again, the artists are all trying to capture some of this new windfall.
But there's a catch: Today's supply chain is shrunken and struggling to keep up with the boom in demand.
As a result, the vinyl war is declared.
And it was Adele who lit the fuse.
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According to
Variety,
the star has had more than 500,000 vinyl records made of
30,
her fourth album, which is scheduled for release this Friday.
It monopolized the vinyl pressing factories, already busy with the approach of Christmas, causing a worldwide shortage of cakes… Adele had planned her blow.
She had rushed to finish her album six months ago in order to be on schedule to release both streaming and vinyl.
Adèle had practically booked all the vinyl factories, so we had to get a slot for our album.
Ed Sheeran.
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On Australian radio, Ed Sheeran said he was forced to finish his album two months early to get records.
“
Adèle had practically booked all the vinyl factories, so we had to get a niche for our album
,” he explained.
Coldplay, Adele, Taylor, Abba, Elton John, we were all trying to get our records printed at the same time.
Vinyl, however, only accounts for 5.2% of overall music sales in the United States.
But last year, however, it surpassed the CD for the first time since 1986. In France, vinyls brought in 51 million euros in 2020, or 5 million more than platforms like YouTube.