So far, everything has been fine.
Thanks to the health crisis and the long procession of confinements and then curfews throughout 2020, the French, deprived of an exit, had ended up finding a taste for television.
For a year and a half, this unexpected cathodic fervor skyrocketed audiences that had long been thought to be dying.
And allowed the chains to post invigorating audiences.
Better still: the small screen had managed to keep some of these good audiences for a while.
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But apparently the party is over.
In October 2021, television consumption dropped sharply and significantly.
Viewers stayed an average of 3:22 hours in front of their stations.
That is 34 minutes less than the same period in 2020. Even comparing to October 2019, that is to say before the crisis, the listening time drops by 23 minutes.
Even more worrying, this downturn affects all commercial targets.
Starting with the sacrosanct housewife less
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