Since Monday, an exceptional sale of two 2-track CDs with the youtubeur Squeezie has appeared at the head of the gondola of more than 1,500 Lidl supermarkets in France.
Two discs available, at 4.90 euros each.
A video preceded these two singles.
Baptized "Who will make the best hit of the 2000s?"
(in 3 days) ”and published last November 11 on his channel.
One hour and eighteen minutes of making of the creation of two songs.
One by the youtubeur, accompanied by musicians Myd and Kronomuzik.
The other by Maskey, Le Motif and S2Keyz, accompanied by Toldya.
"It's been 10 years that we no longer sell CDs at Lidl," says Michel Biero, purchasing manager and marketing director at Lidl France.
“But when Squeezie came to offer us his project, we said bingo, it can only be positive for the brand.
We didn't hesitate for a single second ”.
Read alsoSqueezie released his 1st album: “I can't wait to go on stage!”
Indeed, with nearly 17 million followers on its YouTube channel, this partnership offers great visibility to the German distribution company, which does not seek an economic interest in it.
"Squeezie had the idea of donating all the profits to Secours populaire, we immediately adhered to this idea", confirms Michel Biron.
In 48 hours, the brand has sold nearly 60% of the 100,000 records on sale thanks to fans who rushed in mass at the beginning of the week to believe the many messages posted on social networks.