The pandemic has accelerated the growth trend of the perception of risk and the attention of Italians to their health, so much so that for 80% it has become the top priority.
At the same time, the need to protect one's own health and that of loved ones has also grown, and out-of-pocket spending, that is to say, the expense to be paid by the citizen, has increased.
In fact, private healthcare spending in 2021 will amount to 35 billion estimated to grow.
The main strategy for 33% of Italians - to cope with out of pocket expenses - is the accumulation of liquidity and in 2021 the insurance premiums for health goods and assets will weigh only 1.1% of GDP against the average European by 2.8% (Germany 2.8%, France 2.7%, Spain 2.3%).
In this scenario, Alleanza Assicurazioni continues its growth path and accelerates further in the Protection segment by launching the WSalute offer, based on more prevention, assistance and care to make health more accessible to all. “Over the last 5 years, Alleanza has recorded constant growth thanks to the digitization of the network, innovation in the offer and an increase in the satisfaction index of our customers", says Davide Passero, CEO of Alleanza Assicurazioni. "Strengthened by the excellent results. obtained in the Life and Non-Life Protection area, we want to reaffirm our role as insurer also in an area deeply felt by people, that of Health protection, which is assuming growing social importance ".
This is why WSalute was born: "we want to make the protection of health and well-being accessible and within reach, thanks to the widespread presence of our network combined with access to a network of high quality health facilities throughout the country. We want to continue to do our part alongside our customers and communities, because we are convinced, today more than ever, that private health and public health are complementary and can become an added value for Italian families and a development factor in the insurance sector ".
WSalute provides families with a concierge, that is a dedicated health consultant who helps them in the search and choice of excellent facilities (2,500 medical facilities and 8,500 dental centers), selected by Generali Welion and spread throughout Italy.
Among these, Humanitas, the European Institute of Oncology, the San Donato Group and the Gemelli Polyclinic.
Through the WSalute card it is also possible to access a teleconsultation, an annual preventive check-up, a transport service and integrated post-hospitalization home care with specialized personnel.
In collaboration with:
Generali Italia