When it comes to food, the French are on the right track, according to the third edition of the Opinion Way annual barometer of the food transition for Max Havelaar France *.
Some 90% of them buy responsible products (made in France or in its region, reducing packaging, organic, fair trade) at least once a month and 66% at least once a week.
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In this area, young people are the most committed: when 52% of the population consume organic products, they are 65% among those under 35.
Ditto for fair trade products: 43% against 62%.
Among the drivers of the French, all age groups combined, we note the desire to better remunerate producers (39% of French people), traceability (39%), quality (32%), environmental protection (28 %), taste (26%) and health (26%).
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And this "
better eating
" is not confined to the home. “
When they eat out, they very clearly want local food products to be offered to them (86%), that they be informed about the origin and quality of the food (79%) and that guarantee a fair remuneration for producers of products offered à la carte (77%)
”, complete the authors. It is in public catering places (school and university canteens) that the expectation is greatest. “
This is a major issue that local communities can take up to meet the aspirations of the French in this area; there are already nearly 2,000 fair trade towns and regions around the world,
”concludes Blaise Desbordes.
The weight of the price
“
If the pandemic has greatly mobilized consumers' consciousness in favor of producers and the planet, we could fear that the related economic precariousness would hamper responsible purchasing.
We see that this is not the case and that the transforming habits of the French are anchored in the long term
”, estimates the general manager of Max Havelaar Blaise Desbordes.
But the price is still a hindrance for 67% of respondents, however down 5 points over one year.
With the return to the office, more French people are walking the shelves of supermarkets and general hypermarkets, to the detriment of markets and direct sales to producers.
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This awareness, which is felt first on the plate (77% of French people), is gaining momentum.
Thus, 30% of French people (+3 points over one year) say they consume responsibly in textiles and clothing, 8% (+3 points) in stationery and 5% (+2 points) in jewelry.
* The barometer was carried out with 2,063 people over 18 years old using the quota method.
