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Radio audiences: Europe 1 with Bolloré sauce does not (still) take off

2021-11-18T15:51:48.704Z


Taken over by the Breton businessman, the radio did not manage to stop its fall despite some encouraging signals.


"They replaced everyone ... except listeners," quips a former station.

For its first comeback under the leadership of Vincent Bolloré, Europe 1 was unable to stop its long fall.

Now the tenth radio station in France, newly overtaken by RTL2, it only attracts 2,420,000 listeners.

Twice less than ten years ago.

“We tell ourselves that by digging, they will find oil.

But obviously, the oil is well hidden, “blows a frame, on condition of anonymity.

In question, a morning with constant decline.

Despite his seriousness, Dimitri Pavlenko is satisfied with 492,000 faithful, when Matthieu Belliard gathered 122,000 more the previous year.

“In ten years, the morning audiences have been divided by three, laments an ex-Europe 1. When you tell yourself that Fogiel, Toussaint, Sotto and even Cohen made more than a million, it's sad.

"

"There are and there will be no strategic changes"

By separating from Nicolas Canteloup after sixteen years of good and loyal service, the last quarter of an hour of the morning collapses.

There are now only 515,000 people at 8.45am against more than 800,000 - the station's peak audience - a year ago.

“This is unfortunately not a surprise,” reacted Jean-Marc Dumontet, the producer of the comedian on his Twitter account.

In his fall, Dimitri Pavlenko leads Philippe Vandel. Its program "Culture Médias" only brings together 342,000 followers (-55,000 over one year). To the point that internally, many are wondering about a possible replacement. "There are and there will be no strategic changes to be expected on the grid, nor on its incarnations", replies Constance Benqué, president of the news division of the Lagardère group, estimating that the drop in the 9-hour slot- 11 am is conditioned to the changes of the morning.

👉 Claude Lastennet, the killer of old ladies


📍6h in #podcast


📍14h on @ europe1


Claude Lastennet, 23, kills 5 old ladies.

A 6th came out.

He says he enjoys it


Guest: Dr Monique Delocque-Fourcaud, followed Claude Lastennet # hondelatteraconte @hondelatte pic.twitter.com/hOCF1R8xtr

- HONDELATTE TELLS (@HondelatteRac) November 17, 2021

Newcomers in the morning, Julia Vignali and Mélanie Gomez are doing less well than Anne Roumanoff, bringing together 274,000 wellness enthusiasts, when they were 53,000 more laughing at the comedy show last year.

The falls then continue for Romain Desarbres in place of Patrick Cohen between 12:30 p.m. and 1 p.m. (217,000 listeners, -84,000), as for “La France bouge” by Emmanuel Duteil and Élisabeth Assayag in the following hour (136 000 regulars, -32,000).

Christophe Hondelatte begins his fifth season on the decline.

At 2 pm, “Hondelatte tells” fascinates 190,000 people, 14,000 fewer than in September 2020. But the second hour does not succeed, since it brings together only 122,000 curious.

At the same time, last year, Mélanie Gomez informed 24,000 more French people about health.

Stéphane Bern and Laurence Ferrari save the furniture

The rare clearings?

Ombline Roche and Julien Pearce's prematinum progresses slightly between 5 a.m. and 6:30 a.m.

Stéphane Bern and Matthieu Noël are launching their second season on an upward slope with 157,000 fans of “Historically yours” (+ 16,000).

Unheard of in this box for four years!

And the duo takes the newcomer, Laurence Ferrari, whose program "Punchline", partly co-broadcast on CNews, climbs to 167,000 listeners between 6 and 8 pm (+18,000).

"A very good start", welcomes the management of Europe 1, noting "very encouraging results, given the editorial and technical bet of this hybrid radio and television program.

Finally, in the evening, Mouloud Achour stabilized the audience of the musical section with "Verbena Underground", savored by 38,000 music lovers, while Olivier Delacroix saw his free antenna climb to 144,000 regulars (+27,000).

Source: leparis

All life articles on 2021-11-18

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