"
The radio media has come out of the crisis, listeners have returned"
,
welcomes Régis Ravanas, the general manager of audio activities of the M6 group and therefore head of RTL.
In fact, after the great plunge between April and June 2021, when the number of listeners had dropped to 39 million listeners, this figure rose to 40.66 million between September and October 2021. It's better, but c t is still far from the pre-crisis level in 2019, when the radio still gathered 41.5 million pairs of ears.
RTL, which had finished the previous season with 10% cumulative audience, rather managed the radio re-entry between September and October 2021. The station has a cumulative audience of 10.7%, down 0.4 point compared to the previous season. last year and its audience share stands at 12.3%.
"
RTL has significantly reduced the gap with France Inter"
underlines Régis Ravanas. “
My great satisfaction is that all the novelties of the season such as the extension of the program of Julien Courbet, the duo Amandine Begot and Pascal Praud at 12:30 pm, the late crime hour at 2:30 pm, the arrival of Éric Brunet at 7:15 p.m. or the new cast of big heads worked. All these time slots are up compared to last year
".
Only downside, the morning of Yves Calvi, down 0.6 point and the comedian Laurent Gerra, did not take advantage of the departure from Europe 1 of his longtime competitor Nicolas Canteloup.
"
In this new school year, RTL has followed a path of balance between innovations and solid values and has maintained a political neutrality which appeals to our listeners"
.
RTL2 at its highest
Another subject of satisfaction for the radio group, its music station RT2, made a historic comeback with 4.4% cumulative audience, thanks in particular to its morning show.
In total, the RTL group brings together more than 10 million listeners every day.
While listeners have yet to return to 2019 levels, advertising revenue is back.
“The advertising market has returned to its 2019 level, and our advertisers trust us,”
concluded Régis Ravanas.