The world of digital payments has exploded: you pay contactless from your mobile phone, use online accounts (and many bank branches have been downsized for this), order anything via the web and pay the same, in short, paying in cash is in decline. a legacy seems to us from an ancient time. To this is added in recent years the entry into the scene of cryptocurrencies, virtual currencies that work autonomously, outside the traditional banking and government systems. This scenario also includes NFTs (non-fungible tokens), monetizable property assets that, unlike Bitcoin or Ethereum, cannot be replicated in any way, acting as a real collector's item.Their value soared in the first quarter of this year after the largest auction house in the world sold an NFT for $ 69.3 million and Twitter founder Jack Dorsey put his first message on the platform is on sale. The market value? A whopping 2.9 million dollars. The value of NFTs rose to $ 10.7 billion in the third quarter of this year.
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A real
"NFT Mania
", therefore, that has hit the world of social media (on Instagram the hashtag has over 2 million mentions) and that of celebrities: from Snoop Dogg to Eminem , from Paris Hilton to William Shatner, up to Shawn Mendes and Ellen Degeneres, just to name a few. The famous California rapper had inflamed social media in recent months, announcing that he was the pseudonymous collector of NFT
"Cozomo de 'Medici"
, a wallet worth over 17 million dollars, and recently sold well 1000 NFT tickets that have allowed his fans to access, in live streaming, a concert in the so-called "metaverse". It's still,
Eminem launched headlong into the market
with "ShadyCon," a variety of collectibles including action figures, caps and cards, sold out in minutes. Not to mention
Shawn Mendes
, who has partnered with Genies, a company that deals with 2D avatars, to create an NFT collection based on some of his most iconic objects: from the Fender guitar to the golden ring, up to the vest. which he uses to perform on stage.
“The hype around NFTs has started to grow dramatically involving everyone: from athletes to pop stars, up to famous artists. In this rapidly evolving scenario - comments Orlando Merone, Country Manager of Bitpanda in Italy - the cryptocurrency and blockchain experts have divided: some have been enthusiastic about the opportunities derived from the sector, while others have begun to express various concerns about the token. In the digital world - between streaming services, social media and online museums - the concept of ownership becomes increasingly blurred. The feeling of actually owning something fades more and more and NFTs can recreate this feeling of ownership in the digital world. Looking to the future, then,they could be just the first of the ways people will be able to own something virtual. "
A fashion that did not leave indifferent
Paris Hilton
, the most famous heiress in the world, who last April sold her collection of NFTs worth over 1 million dollars, and the well-known American presenter Ellen Degeneres, who put in charity a series of articles worth over 30 thousand dollars, fighting for a just cause.
Finally,
William Shatner
, the unforgettable Star Trek star, fresh from a journey into space with Jeff Bezos, in July sold over 125,000 NFT cards depicting images of the famous television series, his character and other colleagues.