Sotheby's will sound the hammer tomorrow at the 161st Hospices de Beaune auction.
The auction house, owned by businessman Patrick Drahi, succeeds Christie's, whose partnership with the Hospices ended last year, after a last edition heckled by the Covid.
The handover is enough to create the event.
Especially since it rhymes with a rise in Sotheby's in the French vineyards, at a time when Burgundy is rising from the pass.
See also
Wine: the Hospices de Beaune auction scheduled for Sunday
Sotheby's has promised better media exposure for the Hospices sale, raising awareness of new clients, and, naturally, flamboyant auctions.
“
We are very interested in France.
We see an opportunity to make more sales.
France could become our second market, after Hong Kong but ahead of New York and London,
”explains Jamie Ritchie, President of Sotheby's Wine.
No one doubts the great ambitions of the man who made Sotheby's, whose headquarters
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