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BNP Paribas and Publicis act in favor of impact companies

2021-11-26T18:06:46.529Z

The bank and the advertising giant are launching a competition called “My Com for Impact”. BNP Paribas and Publicis are joining forces to help impact young companies operating in seven areas: access to employment, environmental protection and responsible consumption, access to housing, health, education, and equal opportunities, support for entrepreneurship and finally the fight against insecurity, to make their solutions known to the general public. Read also French banks take advanta



BNP Paribas and Publicis are joining forces to help impact young companies operating in seven areas: access to employment, environmental protection and responsible consumption, access to housing, health, education, and equal opportunities, support for entrepreneurship and finally the fight against insecurity, to make their solutions known to the general public.

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Candidates have until the end of the year to submit an application to the program called “My Com for Impact”.

A jury chaired by Hortense Harang (Co-founder & CEO of Fleurs d'Ici) and seven other people including Rémy Buisine, editor-in-chief of Brut, will select five winners in March 2022.

The operation will be repeated for two more years.

These winners will receive the equivalent of 200,000 euros in services from the Publicis teams for the generation of contacts, the creation of a media plan and digital communication campaigns.

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“BNP Paribas is the benchmark bank for impact companies and our ambition is to reach a third of the market.

The My Com for Impact initiative in partnership with Publicis aims to give visibility to the winners and help them grow faster, ”

says Marguerite Bérard, Director of Commercial Banking in France at BNP Paribas.

In fact, the bank and the communications group each commit half to providing the equivalent of 3 million euros in services during the three years of the program.

Source: lefigaro

All life articles on 2021-11-26

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