One in two Italians,
53.1%, will buy Christmas gifts by taking advantage of the Black Friday and Cyber Monday discount campaigns
. On the other hand, 34.9% still declare themselves undecided and 12% will not buy gifts. There are more women than men, aged between 18 and 34, more concentrated in the Center and North East of Italy, the buyers most fond of pre-Christmas offers. These are the main results of the survey carried out by
Confcommercio
-Impresa per l'Italia in collaboration with Format Research on the purchase intentions of Italians on the occasion of Black Friday.
As is customary
and the lion's share is made by web platforms
: just think that 71.7% of those who buy Christmas gifts during these periods will make purchases online.
However, the
hard core that continues to shop in the traditional way
remains
: 23.5% in proximity points of sale, 40.6% in shops inside shopping centers and 23.3% in organized distribution chains.
The most popular purchases range from consumer electronics to clothing, from jewelry to toys, from body care to household items, from books to food and wine products.
