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The future is already here: the first robotic pizza branch in Israel is launched
In the coming weeks, Pizza Hut will launch the first robotic branch in the world, and this is happening here in Israel.
Behind the development is an Israeli start-up company that really does not intend to stop only at pizzas.
How is this going to work and what are they planning for us in the not too distant future?
Promise answers to all questions including a glimpse of what it will look like
Tags
pizza
Robots
Ronit Avidan-Sheinfeld
Friday, 26 November 2021, 08:00 Updated: 08:33
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This is what it looks like from the inside: making pizza at the first robotic branch of its kind in the world (Og Productions, courtesy of Hyper food robotics)
Imagine a machine with two robotic arms flattening a mass of dough to a perfect thickness, a tomato sauce accurately measured poured over the dough on top and cheese with the toppings you chose uniformly drained from fillings full of all goodness.
At the end of 9 minutes, the pizza is packaged in a hermetically sealed carton, baked with maximum precision, cut into sales and all this without human contact.
It sounds like a dream, but in fact the first autonomous pizza branch of its kind in the world will open in the coming weeks at the Bnei Dror junction in the Drorim mall, here in Israel.
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To the full article
Pizza Hut's first robotic pizza branch at Bnei Dror Junction (Photo: Courtesy of Zevik Dror Marketing Strategy)
The first to take on the tool experiment is Pizza Hut Israel, but the person behind the development of the invention is an Israeli start-up company called
Hyper food robotics, which has
no plans to stop here. Their ambition is to sell the technology for every fast food company in the world and apply it to its product with each company's recipes, its unique raw materials and the conditions required to produce a finished product at a complete level.
60 pizzas at 24/7 non-stop, the robotic branch can produce, Hyper promises. So how is this going to work?
The autonomous pizza branch, which is actually the size of a container (12 square meters), in addition to two robotic arms that operate, simultaneously, are installed about twenty cameras and 120 sensors that ensure control and monitoring at any given moment. The building is divided into two different temperature zones and zone heating for ovens and pizza readiness and even self cleaning system that operates on those ozone - disinfectant water saving non-toxic and environmentally friendly. remember when we needed a bucket, a rag and water to remove any melted cheese off the floor? So no more.
for the project also produced cardboard boxes Unique for the pizza trays where the pizza does not enter from above as we are used to today, but from the side including a hermetic closure, so that apart from the machine and the customer there is no chance that another person will touch the pizza directly.
Soon content by robots.
Pizza Hut's pizza (Photo: Assaf Carla)
The connection between Pizza Hut and the start-up company Hyper is not accidental. The company's head is
Udi Shamai
, who in his extra hat also serves as the owner of Pizza Hut in Israel. Shamai came to the fast food field 30 years ago as the owner of the Domin's Israel chain, later served as the owner of KFC Israel and when it closed in its first round, he became the exclusive franchisee of Pizza Hut in Israel. fast food including a more efficient system transports named Dragon Tile, the sole purpose of optimizing the method and accuracy of the products.
when the contact network pizza Hut World Yum! Brands (own also the KFC and Taco Bell) with the idea, "they thought I was crazy," he says. "they thought it was a fantasy , No one initially believed it would happen but slowly they internalized that this is where the future goes. In my opinion, the McDonald's chain will also have similar branches within two years, which they are working on now. "
How was the idea born?
"It all started with great difficulty in bringing manpower to the fast food world and especially training it. Training of workers in the fast food world is exhausting and leads to high costs. It's much more logical, efficient and also much more correct for this type of service.
Did Corona have an impact on this?
" Just two more years we would see the first autonomous branch. First of all the machine does not depend on manpower or workers entering or not entering insulation and secondly and no less significant, the machine produces a product at the highest level of hygiene without human hand contact. ”
So in fact according to your vision there will soon be no need for fast food workers?
"The store itself operates on one hundred percent automation, but there is a person who loads and fills the components, it can be compared to the goods that are brought to the store. One can control up to 200 stores. "
And why in containers and not in existing stores?
"It's not exactly a container, but a 12-square-meter container of the same size - a unit that can be moved from place to place and as needed. It can be placed in parking lots or gas stations. If you made a mistake strategically, it can be moved elsewhere. There is no need for rent, architect, renovator or bureaucracy of permits included in building a structure for catering. This unit includes everything - electricity, plumbing and sewer system and has all the permits. It saves this whole chain, which involves a large financial outlay. "
Udi Shamai. Fintz and also executed (Photo: Courtesy of Hyper food robotics)
How do you see the impact of the introduction of robotic branches on the world of fast food and on us consumers?
"First of all a more accurate, better and more hygienic product. But no less important, a significant reduction in the final product. You can reduce all the costs of opening a store and training employees. By my calculation it's a 20 percent saving. If you flow 14 percent now, it is "Thanks to the use of autonomous branches, it will stand at 34 percent. This changes the business model dramatically."
"The reduction also decreases significantly. For example, if you puff dough for pizza for more than 4 hours, the dough should be thrown away - the autonomous branch has a control that will not allow such a situation to happen. The system detects that the dough was not consumed." "Stop or slow down the process. Another example, vegetables are liquid stimulants, the more you know how to route them out you can keep them for longer and in more sterile conditions."
"I think in the future it can reduce the sales of pizza by 30 percent and most importantly without compromising quality. On the contrary - the quality and accuracy of the product will only increase."
Are you currently working on preparing more branches?
"We are currently working on an even more advanced version. We are constantly improving. The new unit called V1 will be cheaper, with less robotics and more mechanics that will allow for higher accuracy. Its weight will drop by 7 tons which will allow better mobility. And it will also have Better power consumption.In fact, this is a version that will sell and be in stores abroad according to the plan as early as this coming May. Besides, we're working on two more models for a hamburger and pop-up Asian food. "
What's the dream? Where would you like to go the furthest with Hyper?
"The dream is to take the world of fast food and make it completely autonomous. Accurate, smart and good at a price accessible to the consumer. Just as the Industrial Revolution made accessible the basic products we purchase today in every supermarket."
Could it be that robots will soon be seen in restaurant kitchens as well?
"I think the restaurant world should remain as it is. The restaurant has a large menu and you get a different experience. I would rather see the restaurant stay as it is with a chef or chef who knows how to add a touch of lemon at the end of a dish, who knows how to give a personal touch."
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