Did you know that the French, massively committed to the animal cause, live with 14 million cats and 7 million dogs in their homes?
“They are like members of our family!
Besides, Kimmy, my sister's dog, is a bit like my niece.
So I consider that she also has the right to her wardrobe, ”
laughs Sandra Hu, 25, who devoted her master's thesis in luxury management to the relationship between pets and fashion brands.
Covid-19: pets, eldorado for business
Like her, more and more owners sensitive to the well-being of their companions are investing in accessories - a sector which, in France, should register a growth of 23% per year by 2026 according to Forbes.
28% of dog owners and 11% of cat owners have even broken the piggy bank to offer them an item of clothing.
“I bought Kimmy a down jacket to protect her from the cold,”
But I also got her a beanie last Christmas, just because it was cute. ”
The trend comes from
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