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Fashion: the pet clothing boom


DECRYPTION - Under the influence of social networks, brands develop their own collections. Are dogs and cats the new "fashion victims"?

Did you know that the French, massively committed to the animal cause, live with 14 million cats and 7 million dogs in their homes?

“They are like members of our family!

Besides, Kimmy, my sister's dog, is a bit like my niece.

So I consider that she also has the right to her wardrobe, ”

laughs Sandra Hu, 25, who devoted her master's thesis in luxury management to the relationship between pets and fashion brands.

Read also

Covid-19: pets, eldorado for business

Like her, more and more owners sensitive to the well-being of their companions are investing in accessories - a sector which, in France, should register a growth of 23% per year by 2026 according to Forbes.

28% of dog owners and 11% of cat owners have even broken the piggy bank to offer them an item of clothing.

“I bought Kimmy a down jacket to protect her from the cold,”

Sandra continues.

But I also got her a beanie last Christmas, just because it was cute. ”

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Source: lefigaro

All life articles on 2021-11-28

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