It is the autumn of the
rediscovered color
that dyes designer clothes, sneakers and furniture, after years of rigor and neutral and total white nuances. Each color corresponds to an emotion or more emotions and creatives know it. Red is said to identify passion, love or anger. Orange, energy, vitality, yellow, happiness, hope and not surprisingly, in an unprecedented nuances, is also the color of the current year - in an air of hope recovered from the pandemic - for the bible of creatives , the American Pantone). Green is combined with new beginnings, abundance and nature, blue with calm and sadness and purple with creativity and wealth. There are millions of schemes and classifications on the meanings of nuances on which stylists, creatives and designers from all over the world play,especially in this historical moment that perhaps needs an extra push to get distracted.
The rising, globetrotter and most promising designers of the moment such as Haris Faslani and Joe Perez (of Works, New York) are betting everything on the chromatic universe, boasting ultra-chromatic creations for Nike sneakers, shocking colors for the highest paid African American rapper musician in the 2020 (for Forbes) Kanye West and colorful high-impact settings for singer Beyonce. Creative artist and designer Matt Pecina of Studio Guapo (based in New York) also captures the colors of the street and makes them his own in creating stools, armchairs, hats and television sets, behind the direction of ultra-colorful sets for Bilie Eilish. One of the most intuitive stylist of the moment also follows colorful trails, Hillary Taymour, a leading creative, symbol of ethical craftsmanship (uses only hand-dyed prints and fabrics),founder of the ultra sought-after brand Collina Strada, which recently returned to the brands selected for Gucci Vault, the concept store portal (with colorful graphics) full of wonders for style enthusiasts.
Where do these color baths come from? From
the colors of the world, gardens, flowers, trees, nature but also from metropolises, streets, graffiti and murals on the walls,
and even from the town signs. Color is around, you just need to know how to capture and decline it in original creations with a high emotional content. “I love colors that convey emotions, I like to mix them and choose colorful garments, combine them with each other. Technology comes to our aid and with the mobile apps I can capture the chromatic stimuli I find on the street or in the park and transfer them to the creative team ", said Hillary Taymour at a Pantone event, held in New York and streaming every day. past. The meeting was dedicated to the presentation of a new App capable of declining over 15,000 palettes linked to the colors of the world (just photograph the color that inspires us and the application combines it in infinite ways).
“Inspiration comes more and more from color, which is able to translate emotions in an immediate way. For me color stimulates and is the first emotional relationship and with the different nuances we add our signature / identity to each creation, - said Joe Perez. - “As a brand identity we have in fact chosen a yellow, optimistic, bright and positive. For Kanye's album, on the other hand, we focused on red and blue, colors that capture energy, ”explained Perez.
“I am always looking for new colors, I am very inspired by the surrounding world, to communicate through my works in a direct and powerful way, - added Matt Pacina.
- My work is based on furniture design, street art and fashion, the materials and the color are therefore fundamental.
Color is also strategic for creating homogeneous sets with products.
Colors are increasingly part of creative projects and I find color inspirations even during my daily journey to my studio in New York.
I'm always looking for new textures to get references to my work ".
