New media investment firm DC Company announces the takeover of satirical media outlet Le Gorafi.
In ten years of existence, the platform which humorously hijacks the news has managed to gather 3 million subscribers on Twitter, Facebook and Instagram and two million unique visitors per month on its site.
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“The Gorafi has also become a powerful platform for brands that want to reach new audiences and address their audience differently,”
DC Company said in a statement.
Its founder Geoffrey La Rocca declares that he wants to
"support the development and monetization of Gorafi", in
particular through advertising by attracting more brands to the platform.
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