"It's the French Trump," says Philippe Moreau-Chevrolet, professor of political communication at Sciences-po.
"He stages himself as a savior", adds the specialist after a scrupulous decryption of this 10-minute video with a deliberately dramatic tone in which Eric Zemmour declares: "It is no longer time to reform France, but to save it .
This is why I decided to run for the presidential election ”.
To read also Eric Zemmour he used images without authorization to formalize his candidacy?
Installed in front of a library, seated behind a period microphone, mimicking the parallel with the appeal of General de Gaulle of June 18, 1940, the far-right polemicist read his statement with reference to France in the 1950s, images supporting archives interspersed with images of violence and urban riots. "He will imitate General de Gaulle, to the point of caricature, almost to the point of ridicule," explains Philippe Moreau-Chevrolet.
On the 2nd movement of Beethoven's 7th Symphony, the polemicist, in a pre-campaign for several months, explained that he was presenting himself "so that our children and our grandchildren do not know barbarism, so that our daughters are not veiled, and that our sons are not submitted, so that we can transmit to them France as we knew it and received it from our ancestors, so that we can still preserve our ways of life, our traditions, our language, our conversations, our controversies over History, or fashion, our taste for literature ”.
“There is no concrete proposal in his speech.
We stay on its fundamentals which are immigration, identity, nostalgia for the France of the past.
We are very, very far from the field, from the economy, from the Covid, basically we can wonder if these subjects interest Eric Zemmour?
", Asks Philippe Moreau-Chevrolet before concluding:" there, in advertising terms, we have a successful product launch, a well-packaged speech, now people have to buy this product on the shelves and there, I am much less convinced ”.
