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Brands taking on Fortnite video games

2021-12-02T19:07:55.975Z

DECRYPTION - From Balenciaga to Carrefour, advertisers create their own levels or sell items bearing their likeness.



The weather is getting colder, why not dress your

Fortnite

character

with a Moncler down jacket?

Unless you prefer to opt for a Balenciaga logo sweatshirt?

In between battles against other players, you could also take a ride in the replica of a Chipotle fast food restaurant, take on challenges there, and maybe earn a year of free burritos by sharing your performance on social media.

Read also

Fortnite

wants to bend Apple

Played by nearly 10 million people every day, the

Fortnite

online video game

has become a desirable space for brands.

"The confinement has shattered the border between real and virtual and advertisers have finally understood the power of video game media

,

" said

Pierre Acuña, gaming director at Havas Sports and Entertainment.

The creator of

Fortnite

, the American Epic Games, had hitherto signed partnerships with studios wishing to promote their films (

Dune

, the Marvel saga,

Wonder Woman

…).

But its range of advertisers has grown

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Source: lefigaro

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