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Coletta, Rai1 closes the guarantee with excellent results


"We closed the 2021 guarantee with excellent results. This is also thanks to the work done in the previous year. (ANSA)

(ANSA) - ROME, 02 DEC - "We closed the 2021 guarantee with excellent results. This is also thanks to the work done in the previous year. In fact, 2020 was characterized in the first part of the year, during the lockdown, by an important work of re-edition but laid the foundations of the new schedule that was able to start in the autumn of last year, already increasing the ratings compared to 2019. 2021 is judging with a growth over the year in prime time of over 1 average share day with an increase of 0.7%. In the autumn season alone we have an average share growth of 1.7 compared to the same period of the previous year in prime time and of 0.8% for the whole day ".

   Thus the director of Rai1, Stefano Coletta, in an interview with ANSA. "These data indicate that there has really been a strong return of affection - he continues -. In prime time we exceeded the objectives attributed to the network, with almost 20% average share and also in the whole day with over 17%. competitor Canale 5, the flagship network is almost 6 points above in prime time and almost 2 points above in 24 hours.

   I think that, while in 2020 the country's need to orient itself on the institutional channel to collect continuous information on the pandemic may have contributed to the upside, in 2021 the network has shown that it has enlightened in all the genres that characterize it.

To find similar results in the first place we have to go back to Rai1 of over ten years ago and regarding the whole day to 2014. In the meantime, the TV has changed a lot, the offer has multiplied and diversified on many platforms and, therefore, these audience figures are the signal that the generalist TV is alive and well ". (ANSA).

Source: ansa

All life articles on 2021-12-02

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