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Fashion: Elle magazine no longer wants to show furs

2021-12-02T16:31:08.782Z

A number of fashion houses have already banned them from collections: Now the magazine »Elle« wants to do without photos of furs - even in advertisements. It is still an isolated case among fashion magazines.



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Animal skins (symbol photo): »bygone times«

Photo: Ravitaliy / Getty Images / iStockphoto

The fashion magazine »Elle« was the first major medium to adopt a fur ban in its editorial content and advertisements.

"Showing animal furs on our website and in our online media no longer corresponds to our values ​​or the values ​​of our users," said the international boss of "Elle", Valeria Bessolo Llopiz, at a conference of the fashion industry on Thursday Southern English Chipping Norton.

The monthly magazine »Elle« was originally founded in France and belongs to the French media group Lagardère.

There are now 45 editions in different parts of the world.

According to its own information, the magazine has 33 million readers worldwide, and its website receives 100 million hits a month.

The fur ban is to be implemented by the end of 2022

It was time for a statement from ›Elle‹, which was directed against the “cruelty to animals,” said Bessolo Llopiz.

Rather, the magazine wants to »strengthen awareness of animal welfare«.

There is currently a fur ban in place for 13 “Elle” issues.

20 more are to follow the example on January 1st, the rest finally a year later.

The animal welfare organization Peta praised the decision.

The depiction of furs in magazines belongs in "bygone times," said British Peta boss Elisa Allen of the AFP news agency.

She welcomed the fact that the British “Vogue”, the British “Cosmopolitan”, the magazine “InStyle” in the USA and the new Scandinavian edition of “Vogue” also dispensed with fur in their editorial content.

At the same time, she expressed the expectation that fur would soon also be banned from advertisements in magazines.

Artificial products are displacing animal skins from the market

The pressure on the fashion industry to go without fur has increased significantly.

Numerous fashion houses, including Gucci, Versace, Prada, Burberry, Vivienne Westwood, Donna Karan, DKNY and Michael Kors, have already banned fur from their collections.

Fur suppliers criticize that their natural products are being replaced by synthetic materials that would take centuries to biodegrade and thus harm the environment.

ime / AFP

Source: spiegel

All life articles on 2021-12-02

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