After the long wave of the pandemic, the tablet market in Europe falls, thus following a trend already recorded on a global scale.
According to data from the analysis firm Canalys it decreases by 20% on an annual basis.
In this context, there is a counter-trend product, the iPad.
Sales of the Apple tablet in the third quarter of 2021 in Western Europe saw an annual increase of 33%.
In general, 6.9 million tablets were sold in the period under review: Apple's share is very large, corresponding to 45%.
Behind it are Samsung, Lenovo, Huawei and Amazon.
In short, almost half of the tablets sold in Western Europe in the last quarter are signed by the Cupertino giant.
Which in September renewed the catalog and did so by tweaking two of the cheapest models: the ninth generation iPad and the sixth generation iPad mini have arrived.
