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Perfume: the rediscovered trail of the Roaring Twenties


For several years, Véronique Coty has been working to perpetuate the work of her grandfather, François Coty, father of modern perfumery. With Spoturno 1921, she launched a line of fragrances inherited from the 1920s.

As much sweep immediately the issue of the company Coty, founded in 1904 by Francois Coty, the world leader in the distribution of fragrance (Calvin Klein, Gucci, Burberry ...)

"We are absolutely not related, all I do, I do it in my name

, slice Véronique Coty.

With two caps: the François Coty Association, philanthropic and cultural, but also the City of Perfumes, a commercial enterprise, which allows these formulas from the Roaring Twenties to be reborn. "

For many contemporary noses, the Corsican industrialist (and owner of the


from 1922 to his death in 1934) is quite simply the father of modern perfumery.

Its scents, combining natural raw materials and synthetic products, completely new for the time, brilliantly accompanied the progress of the young twentieth century.

It was then the era of silent cinema and jazz concerts, aeronautical and railroad exploits, the first car races and transatlantic trips ...

An opulent and heady bouquet

At a time

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Source: lefigaro

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