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Fly the book, in 2021 sales grow by 25%

2021-12-03T14:58:01.207Z


In the first 11 months of 2021, 25% more books were sold than in 2020 and the end of the year is estimated to grow, between 16.3% and 12.6%, for the publishing of various ( HANDLE)


In the first 11 months of 2021, 25% more books were sold than in 2020. An exceptional figure underlined by the president of the Italian Publishers Association Ricardo Franco Levi, on 2 December, according to the survey of the AIE studies office on data NielsenIQ, in a preview of the professional program of Più libri più libero, the National Fair of Small and Medium Publishing in Aie, at the Nuvola in Rome from 4 to 8 December. And the end of 2021 is estimated to grow, between 16.3% and 12.6%, for the publishing of various, namely essay novels and comics sold in bookstores and large retailers, compared to 2020, and without considering Christmas which is a golden period. According to the data, in the period January 4-November 11, 2021, sales at cover prices amounted to € 1,356 million,up 22% compared to 2020 and 15% compared to 2019. In copies, this is 92 million books, up 25%, or 1/4 more than in 2020, and 17% compared to to 2019. And the cover price of the books sold falls, equal to 14.67 euros, down 2.4% compared to 2020 and 1.7% compared to 2019. "These data - commented the president of Aie Ricardo Franco Levi - testify to the vivacity of Italian publishing, supported by the investments of publishers and supported over the last two years by far-sighted public intervention policies. the low reading indexes, and new difficult contingencies, such as the growth in the price of paper. All themes that will be addressed,together with many others, during the Fiera di Roma ".


    Based on the trend to date and on the comparison with 2019 and 2020, estimates predict that the year will end with sales at cover prices between € 1,656 million and € 1,710 million, excluding e-books and audiobooks. Bookstores are confirmed as the first channel for the sale of books even if the online boom continues to be registered. The production of paper titles is growing and that of ebooks is decreasing. According to AIE's elaborations on data from different sources, online bookstores in the period January 4-November 11 are at the same levels as in 2020 (43.5%) and in sharp growth compared to 30% in 2019. Physical bookstores have 51 , 5% of the market, large-scale distribution (GDO) 5%. The growth of the market in 2021, therefore, is the result of the strong increases in sales in online bookstores,from 329 million in 2019 to 506 in 2020, to then reach 590 this year and the recovery of physical libraries which, after 711 million in sales in 2019, had fallen to 601 in 2020 and now go back to 698. A slight decline large-scale distribution to 68 million euros. And, after the slowdown in 2020 due to the pandemic, the number of news published in print returns to rise: they are 68,057, up 10% compared to 2020 and down 1% compared to 2019. 11% compared to 2020 and 2% compared to 2019 the news published in the e-book, 40,866. The data of the first eleven months confirm that the growth of the market is homogeneous across all genres, with some peaks such as for books on games and leisure, with sales increased by 235%, the comic that records a boom of + 188% and political news at + 56%.The top 10 of the first 11 months of 2021 are: Stefania Auci, 'The winter of the Lions' (North); Valerie Perrin, 'Changing the water to flowers,' (E / O), Madeline Miller, 'The song of Achille' (Marsilio): Alessandro Sallusti and Luca Palamara, 'The system' (Rizzoli); Valerie Perrin, 'Tre' (E / O); Gianrico Carofiglio, 'The discipline of Penelope' (Mondadori); Lyon, 'The stories of the neighborhood' (Magazzini Salani); Toshikazu Kawaguchi, 'As long as the coffee is hot' (Garzanti); Antonio Manzini, 'Old acquaintances' (Sellerio) and Stefania Auci, 'The Lions of Sicily' (North). In the ten best-selling titles, which confirm the mix of genres and between novelties and long sellers, we find two writers, Auci and Perrin, in the ranking with two titles.The first fifty titles account for 5.4% in value and 5% in copies of total sales, confirming an increasingly rich and diversified market where the catalog is of central importance. Sales of the catalog in fact grow by 25% compared to 2019 up to 944 million, the new ones by 16% to 412 million.

Source: ansa

All life articles on 2021-12-03

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