Like his sneakers, flip flops or beach towels.
Having become a very popular brand, Lidl, the hard-discount leader in France, continues to surf on its very fine brand image, which has been completely turned upside down in recent years, especially among the youngest.
Read alsoLidl passes in front of Carrefour supermarkets: the irresistible rise in France of the German distributor
Thus, the phenomenon of enthusiasm, even speculation, previously observed on some of its products (with No. 1 the unconquerable Monsieur Cuisine who unleashes passions and lusts), seems to be recurring in Belgium for a few days, on occasion. of the marketing of Christmas sweaters.
Some models are already selling three or four times the price on the Internet after they go on sale in Belgium at the end of November.
Two models attract all envy
Expected in France for December 16, these sweaters using the codes of the “ugly” American Christmas sweater, should also experience the same phenomenon here.
In particular two models bearing the effigy of the Lidl brand, sold alongside more classic sweaters, which attract all the envy.
These Christmas sweaters will be available in size XS to XL for the men's collection, and size XS to L for the women's one.
With a single price: 9.99 euros.
VIDEO.
Rush for Lidl sneakers back in store
An attractive price, just like the brand, which therefore invites speculation ... On the Belgian version of Lidl's website, as in stores, the two “star” sweaters quickly ran out of stock and especially sold in the stride.
Unsurprisingly, some buyers rushed to resell them over the Internet three or four times the purchase price.
On Leboncoin, sometimes presented as "very rare" or "cult", they are offered between 25 and 35 euros, or even more expensive.