The Limited Times

Now you can see non-English news...

How TikTok became the new hit in the music industry

2021-12-05T16:04:35.503Z

Some titles used in videos become hits on streaming platforms in an instant. Nathan Evans was a postman with the Royal Mail in Scotland for a long time. And then one day he logged into TikTok. In his spare time, the 26-year-old started posting little videos there. A few covers by Bob Dylan and Paul Simon, before reinterpreting the songs of century-old sailors, the “sea shanty”. The users, although young, loved it. To the point that his cover of the title The Wellerman , po



Nathan Evans was a postman with the Royal Mail in Scotland for a long time.

And then one day he logged into TikTok.

In his spare time, the 26-year-old started posting little videos there.

A few covers by Bob Dylan and Paul Simon, before reinterpreting the songs of century-old sailors, the “sea shanty”.

The users, although young, loved it.

To the point that his cover of the title

The Wellerman

, posted at the end of 2020, has become a global phenomenon.

Suddenly everyone started to imitate him.

Read also

How the TikTok application dethroned Facebook

Anonymous, personalities like the presenter Jimmy Fallon or the billionaire Elon Musk… Each one went there in his own version.

On TikTok, the hashtag #Wellerman has accumulated almost 1 billion views and spawned a trend called “ShantyTok”.

The record companies quickly listened.

A few weeks later, on January 22, 2021, Nathan Evans joined Polydor, the prestigious label of Universal Music, the most powerful major in the sector.

This article is for subscribers only.

You have 88% left to discover.

To cultivate one's freedom is to cultivate one's curiosity.

Continue reading your article for € 1 the first month

I ENJOY IT

Already subscribed?

Log in

Source: lefigaro

All life articles on 2021-12-05

You may like

News/Politics 2021-12-21T12:55:14.925Z
Life/Entertain 2021-11-22T09:52:32.156Z
Tech/Game 2021-09-09T20:45:47.827Z

Trends 24h

Life/Entertain 2022-01-10T07:15:24.943Z
Life/Entertain 2022-01-10T05:39:13.982Z

Latest

© Communities 2019 - Privacy