The euphoria of the advertising rebound in 2021 should not be a flash in the pan.
The year 2022 is shaping up to be just as good due to continued global economic growth.
The Mediabrand group, a subsidiary of the American advertising giant Interpublic, has just published its Magna prospective study.
According to this study, all advertising spending worldwide is expected to end the current year on a rebound of 22% to reach an all-time high of $ 710 billion.
The global market is expected to be 19% above its 2019 level, which means that the 2020 gap has been largely erased.
See also
The French advertising market down 20% in 2020
“We have seen a very rare alignment of the planets. Not only has the economic recovery been stronger than expected, but also the market has experienced organic growth factors such as the explosion of
e-commerce
and digital media ”,
explains Vincent Létang, Director of Global Forecasting for Magna and author of the report.
Result, the crisis of
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