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Advertising will continue to rebound in 2022

2021-12-06T18:17:03.893Z

Investments will increase by 15% in France and 12% worldwide. The euphoria of the advertising rebound in 2021 should not be a flash in the pan. The year 2022 is shaping up to be just as good due to continued global economic growth. The Mediabrand group, a subsidiary of the American advertising giant Interpublic, has just published its Magna prospective study. According to this study, all advertising spending worldwide is expected to end the current year on a



The euphoria of the advertising rebound in 2021 should not be a flash in the pan.

The year 2022 is shaping up to be just as good due to continued global economic growth.

The Mediabrand group, a subsidiary of the American advertising giant Interpublic, has just published its Magna prospective study.

According to this study, all advertising spending worldwide is expected to end the current year on a rebound of 22% to reach an all-time high of $ 710 billion.

The global market is expected to be 19% above its 2019 level, which means that the 2020 gap has been largely erased.

See also

The French advertising market down 20% in 2020

“We have seen a very rare alignment of the planets.

Not only has the economic recovery been stronger than expected, but also the market has experienced organic growth factors such as the explosion of

e-commerce

and digital media ”,

explains Vincent Létang, Director of Global Forecasting for Magna and author of the report.

Result, the crisis of

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Source: lefigaro

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