Bought by the Humanoid group five years ago, the pure digital news player
Numerama
will experience its first major update.
The company unveiled a mock-up to better represent the media's editorial content.
“
A site is like a house,”
sketches general manager Ulrich Rozier
.
You can add more floors.
But if the foundations do not do the trick ...
"This new formula, put online on December 8, allows certain content to be better exposed, such as the"
Cyberwar
"and"
Vroom
"
sections
which were until now sub menus.
Read alsoThe Numerama and Futura sites launch a joint advertising network
By building a new site,
Numerama is
preparing its future for the next ten years.
The infrastructure must be able to keep up with frequent changes in news sites, such as the management of live video streams or newsletters.
No paywall
Among the novelties awaiting the 7 to 10 million monthly visitors claimed is a premium offer. “
There is no question of putting our surveys behind a
paywall
. We do not believe that quality articles should be reserved for those who can afford them,
”warns the group's management. The subscription at the still unknown price would instead improve the user experience. It will be possible to browse without advertising, interact with the editorial staff or access content in advance. These services will be deployed in the first half of 2022.
The media wants to be at the turning point of all the revolutions underway in the world of Tech.
One of the avenues considered to achieve this is to focus more on free and / or paid newsletters.
Daily or weekly letters around themes such as "cryptocurrencies", "
blockchain
" or "metaverse" are in preparation.
Numerama
wishes to reproduce the success of “
There are no women on the internet
”, a newsletter by journalist Lucie Ronfaut, which now has more than 3000 subscribers.
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Income diversification
The new recipe of
Numerama
should, in the long term, apply to the other titles of the group like
Madmoizelle
.
With the exception of
Frandroid
, the figurehead of the group: "
We are not sure we can charge for buying guides
."
The Covid-19 crisis has dealt a violent blow to companies whose economic model is based on advertising.
"
The crisis has been difficult for us but has not interrupted our growth
", welcomes Ulrich Rozier.
The company should reach for the 2021 financial year a turnover of 8 million euros, up 30 to 40% per year.
If it seeks to diversify its income through its paid content, the company already has three different sources of income.
The first source (35%) is the affiliation, when the site provides buying advice, it refers directly to a buying platform and earns a commission.
The second tied (35%) is “
brand content
”, a mixture of information and advertising posted on the site.
Finally, “
display
”
advertising
, the display of inserts and advertising banners only represents 30% of the total.
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