Aldi and Lidl: price tag revolution!
That will soon change in the discounters
Created: 12/14/2021, 8:10 PM
From: Daniel Hagen
Aldi and Lidl - customers of the discounters could soon make an unfamiliar sight.
The markets want to ensure more transparency with new price tags:
Supermarket employees run through the store with clacking machines and put a price tag on each product - this familiar sight could soon be a thing of the past at Aldi * and Lidl. Because the two discounters are planning a revolution in the field of price labeling, which can save customers and employees a lot of time and stress. But some also fear manipulation by the new system. HEIDELBERG24 * explains the positive and negative sides of digital price tags.
While the technology at cash registers, cameras and terminals continues to advance *, price tags made of plastic and paper look like a relic from the last decade.
We can now use our smartphones to scan QR codes in supermarkets, collect points and even make cashless payments - but employees in the branches still have to walk through the aisles regularly and label everything individually.
But that should change soon with the digital price tags.
Discount stores | Disco |
Headquarters | meal |
founder | Karl Albrecht, Theo Albrecht |
Locations | 11,235 |
sales volume | $ 106.3 billion (2019) |
Aldi and Lidl: Discounters want to switch to digital price tags
As the food newspaper writes, Aldi wants to switch all branches to digital price tags within the next two years - not only in Germany, but also in English-speaking countries.
In the near future, however, the innovation will probably first be seen in a few markets.
Aldi Nord even wants to spend several hundred million euros on an IT investment program for the change!
Digital price tags will soon be used at Aldi and Lidl.
(Symbol photo) © Marius Becker / dpa
Competitor Lidl goes one step further.
Now that the first stores are already using the digital price tags, everyone should soon be equipped with them.
They not only show the price, but can also tell customers something about the product, for example whether it is organic.
So much transparency really helps when shopping.
By the way, Aldi and Lidl are only following suit with their ideas.
According to the food newspaper, Netto is already in an "extended test phase" and around 2,000 out of a total of 3,600 branches at Rewe are already equipped with digital price tags.
Customers fear price manipulation through digital price tags at Lidl and Aldi
Many customers are skeptical about switching to the new electronics and fear price manipulation.
After all, you could change the prices again and again during the day without anyone noticing - and upwards at that.
The result would be price fluctuations like at the gas station.
The discounters immediately give the all-clear and declare that they don't think about it because it would destroy the relationship with the customer and the image.
By the way, Aldi is planning another innovation at the meat counter.
So with 5D it should be ensured that the pork comes completely from Germany *.
(ie) HEIDELBERG24 is an offer from IPPEN.MEDIA.
