On Monday, December 13, on the occasion of the screening of
Adam McKay's
comedy
Don't Look Up
with Leonardo DiCaprio and Jennifer Lawrence, Netflix repainted the Cinémathèque française in its own colors.
In front of 51 rue de Bercy, in the east of Paris, men dressed all in black, badged "All Access Netflix", filter the guests before making them advance on the red carpet flanked every two meters by the name of the American brand. .
Inside, spectators are greeted by film clips broadcast repeatedly on the home screen, again with the omnipresent “N” carmine logo.
Upstairs, in the prestigious Henri Langlois room, the name of the American giant is displayed in three places on the big screen.
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Cinema: Canal + puts more money to oust Netflix
"This evening closes our Netflix retrospective, an important patron who helps us finance the restoration of
Abel Gance's
Napoleon
, a version never seen since 1927",
explains Jean-François Rauger, in charge of programming who replaces its director Frédéric Bonnaud
,
to the microphone. ...
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