The first aircraft with Ita Airways' new blue livery will be an Airbus A320, which will be in the fleet in a few weeks.
The plane - the company said - will bear the name of the great blue champion Paolo Rossi, top scorer at the World Cup in Spain, 1982 World Champion, Golden Ball and true popular icon, "a sportsman who has transformed his difficulties into one of the the most beautiful stories of Italian sport ".
The choice of the name of the champion Paolo Rossi is part of ITA Airways' strategy of naming the new aircraft "after the greatest Italian sportsmen, ambassadors in the world of professionalism, determination, strength, passion and determination".