Hardened fronts between Edeka and the shower giant: Are cola and energy drinks disappearing?
Created: 12/19/2021 Updated: 12/19/2021, 6:56 AM
By: Patrick Freiwah
Coca-Cola bottles on the supermarket shelf: A sight that Edeka customers will soon have to do without?
© IPA Photo / Imago
Edeka announces the price war to large soft drink manufacturers.
After Pepsi, Coca-Cola products threaten to disappear from the shelves of the German retail chain.
Hamburg / Munich - Edeka opens tough bandages in the fight against excessive returns in the beverage industry.
After the retail chain based in Hamburg recently tackled several food companies, including Pepsi *, there is now apparently the next dispute with Coca-Cola.
Already last year the companies engaged in a trade dispute over delivery conditions, which has now flared up again, as the
Lebensmittel Zeitung
describes.
In the worst case, even the products of the US cola group could disappear from the shelves of the Edeka branches.
Edeka and soft drink giants argue about conditions - bad prospects for cola fans?
At the end of 2021, the signs are different compared to last year's dispute: The prices and purchasing conditions are meanwhile being negotiated via the Amsterdam purchasing office Everest on behalf of the dealer alliance Epic Partners.
It is a merger of the international retail chains Edeka, Migros (Switzerland), Magnit (Russia), Ica (Sweden), Picnic (Netherlands) and Jeronimo Martins (Portugal / Poland).
This development came about as early as 2020, whereupon Coca-Cola rival Pepsi stepped into the breach and increased the quota.
Now Edeka is right at an economic "war foot" with the two beverage manufacturers.
So will Edeka customers soon be left empty-handed when they want to buy sugary soft drinks?
Meanwhile, large German retail chains are trying to outdo each other in terms of Christmas commercials this year as well:
Edeka and Co. take on Coca-Cola - Energy drink brand Monster also affected
The negotiations between the Edeka * alliance and Coca-Cola are still in progress, but the beverage company is said to have threatened a delivery stop from January 2022, as the portal explains.
Energy drink lovers could also be affected: That would also mean that Monster Energy branded drinks are no longer available - because the distribution rights are held by the Coca-Cola Company.
However, there are smaller suppliers who could step in and in turn increase the quota - including Fritz-Cola and Afri-Cola.
However, an agreement in the coming weeks is still possible, explains
www.lebensmittelzeitung.net
with reference to an insider.
The disappearance of Coca-Cola and Co. from the Edeka shelves would at least have a positive effect on health: the consumption of sugary soft drinks is not exactly beneficial for physical well-being.
(PF) * Merkur.de is an offer from IPPEN.MEDIA.