Three new hotels in 2022 and a new branding: the development plan of the Isrotel chain

The leading hotel chain will launch a new hotel in the Sea of ​​Galilee and two more in Tel Aviv, and will invest about NIS 3 billion in the construction of 12 new hotels in the next five years.

Walla!

Tourism

21/12/2021

Tuesday, 21 December 2021, 14:57

• Share on Facebook

• Share on WhatsApp

• Share on Twitter

• Share on Email

• Share on general

• Comments

  Comments

The Isrotel hotel chain presented today (Tuesday) its development plan for the next five years and announced that it will invest NIS 3 billion in the construction of new hotels and NIS 270 million in the renovation of existing hotels. In 2022, three new hotels will be launched - one in the Sea of ​​Galilee and two in Tel Aviv.

The chain, which currently manages 4,402 hotel rooms, is set to grow to 6,290 hotel rooms and will own 32 hotels within five years. After the launch of the new hotels in Tel Aviv, Isrotel will have about 1,500 rooms, which constitute about 20% of the guest rooms in the first Hebrew city.

"Isrotel's extensive development program, which began a few years ago, which includes the construction of new hotels alongside the renovation of existing hotels, testifies to the chain's willingness to invest in local tourism and inbound tourism," said Lior Raviv, CEO of the chain. Israelis in urban hotels around the country, the thirst of the Israeli public for luxury hotels and designed hotels, which provide a quality vacation and are an alternative abroad. Among our customers and a new website that will allow you to book a quick and easy vacation. "

More on Walla!

Cheap winter: We found hotels up to NIS 500 per night for a couple

To the full article

Front of the Alberto Hotel (Photo: Isrotel)

From the Sea of ​​Galilee to Tel Aviv: The hotels that are expected to open in 2022

Goma Hotel (formerly The Sea Of Galilee)

- located on the western shore of the Sea of ​​Galilee in front of the town of Migdal and recently purchased by the Isrotel chain. The hotel, which opened in 2019, has 212 rooms and will undergo extensive renovation and redesign. The hotel offers a seasonal outdoor swimming pool, gym, bar lobby, spacious dining room and a pastoral experience of disconnecting from the routine in front of the intoxicating view of the Arbel Cliff and the Sea of ​​Galilee.

Hotel - a new urban hotel scheduled to open in April 2022 and located in the northern port area of ​​Tel Aviv, at 298 Hayarkon Street, facing the sea. The hotel has 151 rooms and penthouses. The design of the hotel corresponds with the urban environment and with the familiar and beloved Tel Aviv landscape. Hotel guests will enjoy an indoor swimming pool, a dairy restaurant serving breakfast, a lobby bar, a conference hall and conference rooms. The Port Hotel provides the perfect experience for an urban vacation or a business visit to Tel Aviv, combining cultural, culinary entertainment, beaches, pubs and shopping.

- Another urban hotel that will open in April 2022 in Ahad Ha'am 17, the heart of the city of Tel Aviv.

The hotel is part of a complex and unique Bauhaus-style conservation project of the 1930s.

The hotel has 93 rooms and suites, a rooftop swimming pool, a restaurant and bar, a spa and a gym.

The hotel's central location will provide its guests with an experience that combines past and present, attractions, restaurants, prestigious cafes, galleries and a vibrant social life - all within walking distance.

Fort Tower Hotel (Photo: Isrotel)

As part of the development plan, the chain also announced a new branding, which among other things will classify the hotels it owns into three segments:

Isrotel Collection - In this segment there are holiday and resort hotels suitable for family and group vacations. They suit every character and budget of a holiday - and offer a variety of activities for holidaymakers, such as a pool, food and various attractions. This segment includes hotels: King Solomon, Royal Garden, Lakes, Red Sea, Sports Club, Lagoon, Riviera, Dead Sea, Gardens, Ramon Inn and Sea Tower.

Exclusive Isrotel - the chain's luxury hotels, 5 stars and up, which are a destination in themselves.

The hotels offer a vacation of a nature adapted to their unique location, a very high standard in terms of the level of service, the quality of the products, the culinary experience, including exceptional spa complexes.

All of these together, create a great hosting experience for a couple, or with friends.

This segment includes the most sought-after luxury hotels in Israel: Bereishit, Karamim, Mitzpe Hayamim, Ahuzat HaCarmel Carmel, Orient Jerusalem and Royal Beach Hotels in Eilat and Tel Aviv.

Isrotel Design - The chain's new segment combines hotels of up to 200 rooms, with an emphasis on a design experience, contemporary and full of style.

These are hotels that are centrally located and close to cultural, entertainment or excursion attractions.

This segment includes the hotels: Kedma, Publica and the three hotels that will open this year, Fort Tower and Alberto in Tel Aviv and the Goma Hotel in the Sea of ​​Galilee.

Goma Hotel Pool (Photo: Isrotel)

In addition, the Isrotel hotel chain is being renewed in a new advertising language that includes a logo that matches the spirit of the segments.

Alongside all this, a new website will be launched that upgrades the user experience and streamlines site browsing and vacation booking.

On the new website, it will be possible to book vacations to all Isrotel hotels around the country quickly and easily and enjoy a fixed discount of 5% on every booking.

• Tourism

• news

Tags

• Isrotel

• Hotels