Rossmann: News on the shelves alarms consumer advocates
Created: 12/22/2021, 11:51 AM
From: Yasina Hipp
Novelty on the shelves in the Rossmann drugstore.
© Imago / FrankHoemann / Sven Simon
This innovation will catch the eye of Rossmann customers.
The paper price tags on the shelves are a thing of the past.
Hanover - As a drugstore, Rossmann, like Lidl, Edeka, Aldi and Co., is one of the shops for everyday needs.
This means that even after the stricter Corona resolutions, all customers still have access - regardless of whether they have been vaccinated or have recovered.
With its wide range of beauty articles, groceries, medicines and cleaning agents, you will certainly find one or the other Christmas present at Rossmann.
When strolling through the shelves, attentive customers are bound to notice a major change immediately.
Rossmann: New price tags
So far, Rossmann has lagged behind some of the large supermarkets in this area. For a long time there were price tags made of paper at the drugstore. These have long been a thing of the past at Edeka and Rewe. The paper labels were replaced by electronic displays. And the discounters Lidl and Aldi are already working on the switch to digital ads. Rossmann is now jumping on this train. In the branches, paper price tags are exchanged for the electronic and digital version.
As the
Stern
reports, branches with fewer staff should benefit from it.
Customers should find their way around more easily and the employees are not constantly busy exchanging the labels.
Overall, this makes work more efficient: price changes can simply be entered digitally and forwarded directly to the customer through the signs.
There is no need to print out signs and replace them by hand.
But consumer advocates are more skeptical of the digital price tags.
Rossmann: Consumer advocates warn against arbitrariness
Consumer advocates see dangers for customers from modernizing price tags.
Due to the so-called "dynamic pricing", which has been part of everyday life in online retail for years, customers could be confronted with constant price changes.
With the help of dynamic pricing, the prices of goods can be flexibly adapted to buying behavior - this is also possible in stationary retail.
However, experts see the risk here as rather low, since customers would react very sensitively to price fluctuations on site and seemingly arbitrary changes would have a bad effect on the image of the markets.