(ANSA) - ROME, DEC 23 - China recognizes Prosecco and the Doc Consortium, led by Stefano Zanette, closes the year obtaining an important international recognition.
A game that began in 2014 when the Consortium, to guarantee the protection of the denomination, filed the Prosecco collective brand in China.
Following the publication of the brand, the Consortium received an opposition from the Australian wine producers represented by the Australian Grape and WineImportated, aimed at hindering the protection of the Ip (Geographical indication) Prosecco. The opposition aimed, explain from Treviso, not to have the trademark recognized and to prevent its registration. The Chinese trademark office (in the abbreviation Cnipa), on the other hand, rejected the Australian opposition by deciding that the "Prosecco" trademark - being a geographical indication - is suitable to perform the function of trademark to distinguish the origin of the products. "This is a particularly important result, also considering the strategic role of the Chinese market" comments Zanette.
A success also attested by the Ambassador of Italy to the People's Republic of China, Luca Ferrari, who in a letter sent to President Zanette expresses his "personal congratulations for the positive conclusion of the proceedings in question, which represents a step forward in defending the name" Prosecco "in this Country. This is an excellent result obtained thanks to the constant synergy between the Italian Embassy in Beijing, the Italian institutions on the national territory and the Consortium ".
Zanette's response was ready and, thanking the Ferrari Ambassador for his kind testimony, confirms that "the success of the operation must be ascribed to the constant protection work carried out by the Consortium, supported by the great collaboration of the Italian Embassy in Beijing and the European Commission, which with their contribution have helped the Consortium to achieve this important international result, demonstrating once again how successful the synergy between public and private institutions is ".
(HANDLE).