The Corona is now raging in the English teams as if she were a football fan after a night in a pub.
Players are catching up with each other, games are being postponed and competition is hurting, and yet no one has dared to cancel the traditional Christmas cycles, which will start today with missing vehicles and live broadcasts to the whole world.
Because the Premier League, the English football league, is one of the strongest brands on the planet today. It has been 30 years since it made a change from sports competition against baldness in the stands and violent fans to it being the best and most popular league in the world. The docu-series, which aired yesterday (Saturday) on yes, takes us back to the days of the founding of the Premier League and is aided by a Britpop soundtrack, archival material and interviews with dozens of the protagonists of the period - Eric Cantona, Alan Shearer, Winnie Jones and David Beckham.
The series points to the business connection with the Sky satellite network as the fuel that accelerated the process.
The money flowed, the audience expanded and the happenings were translated into a dramatic TV product with a plot and superstars.
Because "Ground Fever" deals with the '90s, it puts Manchester United at the center;
While Blackburn, Newcastle and Arsenal are mentioned as having tried to threaten her.
In those years, however, other things happened that later affected the league, and are not mentioned in the series: disaster recovery in stadiums (Bradford, Hillsborough), luxury club crashes (Leeds, Nottingham), and other stories that less serve the narrative, which is to lift for Manchester United.
Could it be that what determines the leading narrative is the fact that the series was produced by "Studio 99" - a production company founded by Beckham?
There is no question at all.
The result is that Beckham uses a series he has created to allow his camp to tell about the creation of modern football, and we get another example that the power is in the hands of the protagonist today.
Nowadays celebrities dominate the way they are presented.
It's an influence of Instagram culture, and it's also reflected in TV series that celebs are involved in creating.
For example, the drama that Monica Lewinsky produced about her life, the animated series that Harry and Megan are developing for Netflix, and more.
Whether you are big, strong or rich, you can draw history, shape it as you wish, and thus pass it on to future generations.
Ground Fever: Rise of the Premier League, yes docu, 7pm
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