You did not escape from the start of holidays, if you are a follower Instagram or Tik Tok.
This is the new trend of social networking: people of all backgrounds, shaking his head back and forth on his heady, called "The Chocolate Barbie Song."
In three weeks, thousands of videos have generated millions of views.
But how did we get here?
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Basically, this is a song that became viral on TikTok and its billion users - a phenomenon actually quite common.
"The Chocolate Barbie Song" is a "mashup" between two tubes, "Another One Bites The Dust" by Queen and "Mad About Drinking» Harlem Spartans.
An explosive cocktail of rap and rock, with the words of the second - "Bake in the party, chocolate Barbie waiting on me for a yo / In the back is Jo, I'm riding shotgun, the drivers unknown" and the pace none of the first.
It's a "creator" of the platform named Drill Sensei used to do this kind of mixtures, which is the cause of it.
An explosive mix between rock and rap
The virality of this kind of editing is very much due to the curiosity around the sound.
"It plays a lot, people are asking the question
but what's that sound?
This increases the comments and then the times, "explains Peter Rabbit, videographer and streamer connoisseur Tik Tok and its algorithms.
@ drill.sensei
MizOrMac Bites The Dust 😂 Go subscribe to my YouTube (link in bio) and i'll do a full version haha #mizormac #ukdrill #ukdrillmusic #foryou
♬ original sound - DrillAnalyst
In clip guide, users had fun overlay rather similar video sequences, is starring in real life with a small caption text, to the quirky humor.
While the pace is slow and that the words are linked, users begin to move the head while synchronizing their movements with the rhythm more and faster the song.
This is one of those humorous versions which allowed the song to have a meteoric trajectory in the musical network: the video "When she said she loved Oreos" has been viewed over 20 million times .
@mynamesjoshfrasher ♬ Drilla - liverpoolfans.com
Afterwards, TikTok star Alex Johnston created another hilarious take on this phenomenon with his newborn baby.
He titled the video "When Mum Shows Off Her Breast" and started to nod his head, too, wearing a pair of sunglasses.
The camera then turns to her newborn, who is also wearing a pair of glasses while shaking her tiny toddler head.
Result: over 26 million views.
@alexjohnno
🥛 👀
♬ Drilla - liverpoolfans.com
"The culture of this social network feeds on these mixtures of culture"
The ball was thrown for the whole world to grab hold of.
“For me, it's in the culture of this social network that feeds on these mixtures of culture.
It's always very music-oriented, ”Pierre Lapin further analyzes, adding that niche phenomena are still valued on this network, especially by
millennials
.
He also welcomes the fact that this “challenge” is very “accessible”.
“You can do it in a group with friends or with your dog… It changes the more technical Tik Toks” confides the host of a Twitch channel.
It did not take more for the phenomenon to spread to the other giant of social networks, Instagram.
The "Reels" have therefore multiplied in recent weeks, with several million views to the key, regardless of the country of origin of the videos.
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So much so that some entertainment or sports stars got caught up in the game like Formula 1 driver Valtteri Bottas.
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There is no doubt that the "Chocolate Barbie Song" effect should still last during the holiday season!