- The holidays at the end of the year record the maximum demand for Italian sparkling wine with about 85 million corks of sparkling wine uncorked in Italy alone and a jump of 35% compared to last year with the holidays in lockdown.
This is what Coldiretti estimates in underlining that even in the 2021 holidays over eight out of 10 Italians (84%) do not give up making a Made in Italy toast at the end of the year according to the Ixe 'survey, also to wish themselves a better 2022.
The limitations that came into force as a result of the increases in infections do not seem to have affected the traditional New Year's rite that has forcefully returned to the homes of Italians. "All thanks also - underlines Coldiretti - to a wide selection of bubbles, from the main denominations with the classic method, such as Trento, Oltrepo 'Pavese and Franciacorta, to those with the Italian method, such as Asti and Prosecco or from other regions that in recent years have seen a significant increase in the production of bubbles, from Abruzzo to Sicily, passing through Tuscany, Marche, Lazio and Umbria.The recovery of sparkling wines after the difficulties caused by the pandemic is witnessed - continues Coldiretti - by the growth in total production which in 2021 reaches 900 million bottles, led by Prosecco followed by Asti and Franciacorta, for a total value of 2.4 billion. of Euro".
A demand for Made in Italy that is also growing on international markets, with an increase in sales of 29% in value in the first nine months of the year, which drives the entire wine sector for which an overall increase of 15% is reported. export, according to a Coldiretti analysis on Istat data.