Simcha Guetta launched last weekend its own sportswear collection that caters to all sizes, from size XXS to 3XL, along with the Raven brand.
"I chose sportswear because all women do sports, in any size and at any age," Guetta tells Israel Today.
"I had a dream that all women would be equal when choosing clothes, so my collection appeals to everyone. I am sad and tired of girls writing to me that clothes do not fit them in measuring booths in the country."
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Guetta says that "I cried with excitement when I saw the models wearing the items. When I see a woman like Nurit Gordon (72) wearing the clothes, I understand that age is not a factor, and that you can feel comfortable with yourself at any age and at any weight."
how it all began?
Simcha Guetta, Photo: Or Geffen
"I was approached by various collaborating companies and I did not connect with them, but when Raven approached me, I went to their factory, measured and checked the clothes after use and after they were washed, and realized that there is an excellent product here. Their factory exists for 35 years, and they produce all items in blue. "White, which is an added value for me. I also really enjoyed the production process, the choice of fabrics, the cuts, and the down to the smallest details."
Need a special character to model
"I realized that there is an excellent product here," Photo: Or Geffen
Guetta believes that in today's era no one should be defined, so there is no room for a determination that she is a "plus size model", but she is a model for her.
"I think we need to normalize and give expression to a variety of women. When I saw the mosaic I created in the campaign photos, I realized that there is something real here that addresses a wide range of women."
Guetta adds that "I believe it is important for a model to have character. While it is true that anyone can be a model in terms of looks, not everyone can convey a message and deal with this industry. I have been modeling for eight years, and I realized that a model is much more than a mirror, a model needs character Special to leave a mark. "
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