The iconic basic brand is returning to Israel
"Fruit of the Loom", the nostalgic brand with the sweet fruit logo, has returned to Israel after many years and will be sold in an initial phase on the Terminal X trade website.
There are already great sweatshirts and t-shirts for sale, and very soon - a children's department as well.
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Walla!
Fashion
02/01/2022
Sunday, 02 January 2022, 10:15
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"Prott of the Loom", the nostalgic brand returns to Israel (Photo: PR)
The small and colorful fruit logo can not fail to evoke nostalgia in many of us.
"Prot of the Loom"
, the lingerie brand and basic clothing, which for years has not been at the top of the fashion arena of the hit department (which has become even more relevant thanks to the corona days), has returned to Israel and there is definitely something to look forward to.
The brand's grandfather's jerseys were in every girl's closet in the nineties and early 2000s, and obsessive mothers to this day hunt all over the world for the brand's quality lingerie for their children.
The recent collaboration with the leading Spanish chain Zara has also contributed to the worthy comeback, and these days it is already possible to purchase first items of the beloved brand in Terminal X.
The men's and women's department is already offered at the Terminal X trade site (Photo: PR)
"Kal Gev Sahar" has received the official franchise for the international fashion brand and will invest about NIS 5 million in its entry into Israel, with the adaptation of the collection for the Israeli audience, and later this year it will also open its first flagship store.
Prote of the Loom was registered as a trademark as early as 1871 making it one of the world's historic brands combining high quality alongside reasonable prices.
Those who are unfamiliar with the details - this is not the first time the brand has come to Israel and in 2008 there was an attempt by Yedidya Holdings Proper to expand into the chain - but the venture did not succeed.
Later, new designs will also be offered and the collection will expand (Photo: PR)
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As part of the marketing strategy, the brand will be sold for the first time on the trade site Terminal X, running with sweatshirts and basic shirts for women and men and underwear for men in a limited edition in the price range of NIS 129-199 and in the size range from Extra Small to Double Extra Large.
In the initial phase, the company "Kal Gev Sahar" will market in Israel the fashion items that bear the brand logo only, when in the summer of 2022 new designs will enter and the collection will expand.
More delivered to Walla!
Fashion because later children's items will also arrive at the first flagship store.
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