2021 was the year of the big transfer window for the advertising sector.
From Chanel to Walmart, via Coca-Cola, Meta (Facebook), and T-Mobile, a large number of major advertisers had put their marketing budgets back into competition after a year put on hold by the Covid -19.
This new “Mediapalooza” saw the biggest communication agencies in the world compete against each other: Omnicom, Publicis, Interpublic, Dentsu, WPP, Havas and MDC Partners.
Between them, these rivals posted a net billing figure of $ 3.7 billion, which is the amount of their new budgets earned in 2021 minus those of their lost contracts, reveals the investment banking market study JPMorgan.
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The advertising market is accelerating its recovery
By securing the purchase and media advice from manufacturer Stellantis for $ 1.1 billion, L'Oréal in China, Meta media or even that of the American distribution giant Walmart, Publicis stands out as the big winner of the sector.
The French group has net invoicing ...
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