Is Erdogan crazy?
Turkey has changed the name of its country
Will rebranding save Turkey's image?
Erdogan decided that from now on the name of the country should be written as follows: Turkiye (instead of Turkey) as in the days of Kamal Ataturk ("Father of the Turks").
But it turns out there is another reason for the name change
Ziv Reinstein
04/01/2022
Tuesday, 04 January 2022, 10:46 Updated: 11:47
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In the video: Top tourist sites in Istanbul (Photo: Reuters)
Usually there is a product that fails, trying to change its branding. But is this what Turkey is really trying to do? The favorite "land of clubs" for Israelis has decided to change the way in which the name of the country "Turkey" is written in English, and from now on it should be written like this:
Turkiye
.
The spelling of the name of the country is different because it "represents and expresses the culture and values of the Turkish nation in the best way", reads a statement issued by Turkey.
In recent years some countries have changed the oil, due to various reasons, such as international promotion, or a unique identity. For example, the Netherlands abolished the name "Holland" in order to simplify its image to the world. And before that Macedonia changed its name to "Northern Macedonia" due to a political dispute with Greece.
In 1935, Iran changed its name from Persia, a name used mainly by Westerners.
The word Iran means "Persian" in Persian, and at the same time, they felt that the country should call itself by the name used in the place, and not by the name ostensibly imposed from the outside.
Over the past decades, 11 countries around the world have changed their names.
But there is another reason why Erdogan sought to change the spelling of the name.
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Turkish President Erdogan (Photo: Reuters)
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It turns out that Erdogan wants to avoid the comparison to Turkey, meaning "turkey" (Meleagris) which in English was used and written as "Turkish". If you Google the word Turkey, you will get a variety of images, definitions and articles that combine the country along with turkey, which is mostly sold in North America as a popular dish on Thanksgiving. Also, type the word Turkey in the Cambridge dictionary and you will get a definition of "something that failed badly" or "stupid person".
In the Turkish language, the name of the country used to be Turkiye, and Turkey adopted this name after declaring independence in 1923 from the occupying Western powers in the Mustafa Kemal Ataturk era ("Father of the Turks"), founder of the Republic of Turkey and its first president, and who is considered the father of the Turkish nation. But over the centuries, Europeans first referred to the "Ottoman state", but the name that stuck most was the Latin "Turquia" and especially "Turkey" which was more and more common everywhere.
"The father of the Turks" was proud?
Ataturk Mausoleum in Ankara (Photo: ShutterStock, Shutterstock)
The country's tourist site has also changed its name
If so, President Erdogan announced the change of spelling in early December, while in January 2020, the Turkish Exporters Association (TİM) and the Turkish Export Organization announced that they would use only the caption "Made in Turkey" ("Made in Turkey" in the new spelling). Theirs, with the aim of correcting the branding and identity of Turkish businesses on the international stage.
The country's tourist site has also been renamed and is now called: GoTurkiye.com.
So will you be flying to Turkiye soon?
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