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Swedish ogre Embracer expands his empire

2022-01-04T18:25:05.792Z


This group having bought a hundred video game studios is turning to comics and board games. First, the French giant of the board and board game Asmodee. Then, the third American publisher of comics, Dark Horse. For this Christmas 2021, the Swedish group Embracer, the leading European video game player, has offered itself two big gifts one after the other, one of which (Asmodee) is worth 2.75 billion euros. Others were waiting for him under the tree: in December, Embracer also bought two


First, the French giant of the board and board game Asmodee.

Then, the third American publisher of comics, Dark Horse.

For this Christmas 2021, the Swedish group Embracer, the leading European video game player, has offered itself two big gifts one after the other, one of which (Asmodee) is worth 2.75 billion euros.

Others were waiting for him under the tree: in December, Embracer also bought two video game studios, a specialist in CG trailers and the German leader of ad-supported video streaming platforms, Spotfilm Networx. .

This series of acquisitions marks a turning point in the strategy of a group valued at 10 billion euros on the stock market and which had until then focused on serial buyouts of video game players - it currently has 20 publishers and 150 development studios in its purse.

“Embracer follows the fashion for intellectual property.

With the comics of Dark Horse and the board games of Asmodeus, they acquire some ...

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Source: lefigaro

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