Adam McKay's satire on humanity's passivity and disbelief in the face of a scientifically proven end of the world
Don't Look Up: Cosmic Denial
is causing heated debate among critics and social media, but it's not only a storm in a glass of water.
The black comedy that unites Leonardo DiCaprio, Jennifer Lawrence and Meryl Streep as a Trumpist tenant of the White House shatters view records on Netflix.
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Don't Look Up: cosmic denial
, the end of the world laughing on Netflix
The platform which distills its audience figures drop by drop and by regularly changing the measurement scale announces a gross figure of 263 million hours viewed in eleven days of posting. This automatically places
Don't Look Up
on the third step of the podium for most viewed Netflix original feature films. First up is the action comedy
Red Notice
(364 million hours viewed) and the 2017 alien invasion film
Bird Box
with Sandra Bullock (282 million hours). Adam McKay therefore does better than Martin Scorsese and his three-hour
The Irishman
, which is the only auteur film to appear in the top 10 squatted by blockbusters (
Extraction,Six Underground
).
Ascending curve
Unlike the traditional box office or TV audiences, Netflix never gives a specific number of admissions or viewers.
Its press releases are always taken with a grain of salt and skepticism by producers and specialist journalists who deplore this general lack of transparency among platforms from Amazon Prime Video to Disney + via Apple TV + and HBO Max.
Concretely impossible to know how many subscribers watched from start to finish
Don't Look Up
or how many left after a few minutes.
Read alsoAdam McKay: "By making people laugh at the end of the world, Don't Look Up can raise awareness"
Still, the curve of Adam McKay's film, inspired by inaction around global warming, which depicts the earth under the threat of a killer asteroid, is to make the competitors who are struggling in the theater turn pale (
West Side Story, The Matrix Resurrections
).
Don't Look Up
has more hours viewed in second (152 million hours viewed) than in the first week (111 million hours viewed). That is to say an increase of 37% between the first and the second week of "operation". Which suggests a strong potential. Traditionally in cinemas, this passage is always marked by a decrease.
Don't Look Up
can count on pricing season to keep the conversations going.
It has had its fill of Golden Globe and Critics Choice Award nominations.