January 05, 13:22
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Sales: Confcommercio, over 6 out of 10 Italians ready to buy
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First day of sales © ANSA
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First day of sales © ANSA
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First day of sales © ANSA
(ANSA) - ROME, JANUARY 05 - Just over six out of ten Italians (62.3%) will take advantage of the winter sales to shop, a 'ritual' that affects over 15 million families who will allocate an overall spending budget of up to 275 euro, against 254 last year. Among the most requested items, at the top of the preferences, clothing (93.4%) and footwear (84.1%), while sports articles and accessories recorded the greatest increases compared to last year. Among the shopping channels, trusted stores are confirmed in first place for half of Italians, while online is chosen by 40% and mainly for the purchase of fashion items. This is what emerges from the survey on winter sales 2022 carried out by Confcommercio-Imprese for Italy. However, it is noted, the uncertainty ofcurrent economic phase makes itself felt by finding confirmation in consumer behavior: in fact, among those who do not buy on sale (almost 40%) over half will do so to save money, while among those who will make purchases the share of those who will spend increases as last year (+ 4.1%). About 60% of retail businesses believe that the number of customers who will enter the store for sales will not be very different from last year. However, there is a small minority in which a widespread pessimism still prevails on the business trend. Finally, to better address the Covid emergency, 42.7% of companies also made use of e-commerce. (HANDLE).while among those who will make purchases, the share of those who will spend increases like last year (+ 4.1%). About 60% of retail businesses believe that the number of customers who will enter the store for sales will not be very different from last year. However, there is a small minority in which a widespread pessimism still prevails on the business trend. Finally, to better address the Covid emergency, 42.7% of companies also made use of e-commerce. (HANDLE).while among those who will make purchases, the share of those who will spend increases like last year (+ 4.1%). About 60% of retail businesses believe that the number of customers who will enter the store for sales will not be very different from last year. However, there is a small minority in which a widespread pessimism still prevails on the business trend. Finally, to better address the Covid emergency, 42.7% of companies also made use of e-commerce. (HANDLE).however, it is a small minority in which a widespread pessimism still prevails on the business trend. Finally, to better address the Covid emergency, 42.7% of companies also made use of e-commerce. (HANDLE).however, it is a small minority in which a widespread pessimism still prevails on the business trend. Finally, to better address the Covid emergency, 42.7% of companies also made use of e-commerce. (HANDLE).
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